Aerospace Diary

Neelam Mathews NEW DELHI: National carrier Air India is pursuing a mobile, social strategy aimed at strengthening its interface with passengers.The airline, which has been battling negative perceptions for quite some time, last year introduced  a mobile app  that enables passengers to manage every step of their journey on their smart phone or tablet. Delivered by SITA, the so-called iTravel app serves as an appendage to Air India’s GDS-neutral next generation passenger service system, the SITA Horizon Passenger Management and Distribution solution. When Air India joined the Star Alliance in 2014, Horizon made the airline technically compliant with alliance requirements for reservations, departure control services, ticketing, e-commerce, loyalty, fares, and revenue integrity.“This new app is an extension of that relationship…opening up new opportunities in the fast-changing market here in India,” explained Maneesh Jaikrishna, VP for India a...Read on ...

Neelam Mathews Sept 26, 2012 So you think you can write? Prove it! Air France has partnered with famous author Chetan Bhagat to launch an online writer’s contest  ‘Diary of a Traveler’ .’ According to Yeshwant Pawar, General Manager South Asia, Air France – KLM, “The contest will help us strengthen our social media engagement and further create a deeper connect with our consumers. Also, as part of our CSR initiative, for every article received, Air France – KLM will donate “INR 100” to the NGO Smile Foundation” Starting October 1, 2012, travel enthusiast will get a chance to write about their most memorable trip and share it via their Facebook or Twitter accounts with their friends and family. All they need to do is log on to the microsite  www.diaryofatraveler.in and submit an article of 200-300 words on their most unforgettable trip. Each week, the top five articles with the maximum votes will qualify to feature under “Chetan’s favorites”. The entries will...