Asian Carriers Innovate in Tough Times
AIN AIR TRANSPORT PERSPECTIVE » NOVEMBER 26, 2012 by NEELAM MATHEWS Singapore Airlines’s recent acquisition of a 10-percent stake in Virgin Australia is a prime example of the wave of strategic realignments now happening in the Asia Pacific air transport sector. (Photo: Airbus) November 26, 2012, 6:00 PM Tough economic times are resulting in innovations by carriers in the Asia Pacific region looking beyond traditional business models through strategic realignments and new product offerings. Recent ground-breaking deals include Virgin Australia selling a 10-percent stake to Singapore Airlines ( SIA ) and buying 60 percent of Tiger Airways; the new partnership between Emirates Airline and Qantas; and Etihad Airways purchasing a 10-percent stake in Virgin Australia. “It is hard to say who is next. Qatar Airways said it would never enter into an alliance, and within a week it was in bed with British Airways,” commented ...