Neelam Mathews Oct 19, 2011 Consolidation is in the air as Malaysia Airlines Group has moved on a network rationalization program, which will see its subsidiary, low cost Firefly launched in 2007 on the Indonesia-Malaysia-Thailand triangle, concentrating on serving short-haul turboprop operations, while its parent Malaysia Airlines, will focus on enhancing its premium full-service offering. MAS that recently signed a share swap with AirAsia, says Firefly will no longer operate jets which will be transferred to MAS. Firefly’s turboprop operations will remain unaffected by this exercise, says MAS. “With the consolidation of Firefly’s jet operations under the Group, Malaysia Airlines will focus on the business of growing our premium full-service segment,” said MAS Group CEO, Ahmad Jauhari Yahya. The program will be undertaken over a two-month period, on a sector-by-sector basis, and will result in all Firefly jet aircraft being redeployed into Malaysia Airlines’ op...
