Aerospace Diary

Neelam Mathews NEW DELHI: National carrier Air India is pursuing a mobile, social strategy aimed at strengthening its interface with passengers.The airline, which has been battling negative perceptions for quite some time, last year introduced  a mobile app  that enables passengers to manage every step of their journey on their smart phone or tablet. Delivered by SITA, the so-called iTravel app serves as an appendage to Air India’s GDS-neutral next generation passenger service system, the SITA Horizon Passenger Management and Distribution solution. When Air India joined the Star Alliance in 2014, Horizon made the airline technically compliant with alliance requirements for reservations, departure control services, ticketing, e-commerce, loyalty, fares, and revenue integrity.“This new app is an extension of that relationship…opening up new opportunities in the fast-changing market here in India,” explained Maneesh Jaikrishna, VP for India a...Read on ...

Posted by- Neelam Mathews April 10, 2012 UAEs RAK Airways has selected Horizon, the passenger service solution from IT provider SITA for the air transport industry. The airline says Horizon will facilitate interlining with other carriers as well as enable exponential growth in the airline’s business in the coming years. Omar Jahameh, CEO of RAK Airways, said: “Signing up with SITA Horizon will meet all of RAK Airways’ passenger management needs as well as enable exponential growth in the airline’s business in the coming years...The SITA solution is very comprehensive and is backed by an investment program at RAK Airways. The solution will give us the ability to operate interline partnerships and we are now ready to sign our first interline agreement with a partner carrier.” The six-year, multi-million dollar deal will provide fare pricing, ticketing, reservations, revenue integrity, passenger revenue accounting, online booking and shopping services. In addition, it will include ...