Neelam Mathews
NEW
DELHI: National carrier Air India is pursuing a mobile, social strategy aimed
at strengthening its interface with passengers.The airline, which has been
battling negative perceptions for quite some time, last year introduced a mobile app that enables
passengers to manage every step of their journey on their smart phone or
tablet. Delivered by SITA, the so-called iTravel app serves as an
appendage to Air India’s GDS-neutral next generation passenger service system,
the SITA Horizon Passenger Management and Distribution solution. When
Air India joined the Star Alliance in 2014, Horizon made the airline
technically compliant with alliance requirements for reservations, departure
control services, ticketing, e-commerce, loyalty, fares, and revenue integrity.“This
new app is an extension of that relationship…opening up new opportunities in
the fast-changing market here in India,” explained Maneesh Jaikrishna, VP for
India a...Read on runwaygirlnetwork.com
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