Embraer sees E2 as positioned to meet Asian passenger needs
SINGAPORE: As Asia-Pacific’s middle class continues to grow rapidly, and is projected to account for over 40% of global middle class spend by 2030, Embraer is positioning its re-engined E-Jet E2 family with new interiors as being an ideal fit to meet the needs of increasingly savvy passengers in the region. “Consumers are highly brand driven and brands that lead the Asian market sit at the top end of the consumer curve. This [E2 cabin] represents an opportunity for airlines to position the exact image they wish to capture,” Embraer Commercial Aviation VP, Asia -Pacific Mark Dunnachie told RGN in Singapore. Treated bamboo flooring One can be forgiven for overlooking the subtleties in design of the E2 cabin; after all, it is becoming an increasingly common sight to see deeper overhead bins, slimline economy class seats and LED lighting on both new-design and refurbished aircraft. But look a little closer, and you’ll see there is m...