Scoot- SIA’s new subsidiary says it has attitude
Neelam Mathews Nov 3, 2011 On SIA’s new medium-to-long-haul budget carrier, named Scoot with the first flight set for the end of the first half of 2012, CEO Campbell Wilson said: “We chose the name ‘Scoot’ for many reasons, not least because it’s different. Rather than the tried and tired ‘airlines’ this, ‘airways’ that or ‘air’ yawn, it’s short, sharp and snappy. It stands out.” “We have a very different attitude… We have a short, sharp name that exemplifies that attitude that we want more of our staff to have to interact with others. We have a unique attitude and we want our staff to have ‘Scootitude’,” he added. Scoot starts with a fleet of four Boeing 777-200 aircraft with plans for 14 aircraft by 2015. Scoot will not look to take any existing routes covered by SIA. It plans to fly to India, Europe, Africa and the Middle East. Wilson told reporters at Scoot’s 01-Nov-2011 brand launch event in Singapore that the carrier will serve at least four routes within its first ...