Embraer Executive Jets Strike Gold In India
ews Embraer Executive Jets Strike Gold In India Aviation Daily Dec 02 , 2009 , p. 10 Neelam Mathews Embraer has increased its marketing initiative in India, one of the fastest emerging growth markets in the Asia/Pacific region. Its entry level jet, the Phenom 100, which it brought to Asia for the first time this month, made its foray into seven Indian cities, including two smaller ones – Indore and Madurai. “The market here is very broad-based. It includes training schools, fractional ownership, charters and business houses,” said José Eduardo Costas, Embraer’s VP-marketing and sales, Asia/Pacific, executive jets. Embraer said it has decided to be a strong player in the Asia/Pacific market with its spectrum of aircraft that will enable customers to move up brand levels. “The beauty of our aircraft is it can hover around India,” added Costas. Two Pratt & Whitney Canada PW617F-E engines power the jet, with 1,695 lbs. of thrust each. Its range with four occupants is 1,178 nautical mil...