Wednesday, September 26, 2012

Get your creative juices flowing!

Neelam Mathews
Sept 26, 2012
So you think you can write? Prove it! Air France has partnered with famous author Chetan Bhagat to launch an online writer’s contest ‘Diary of a Traveler’.’

According to Yeshwant Pawar, General Manager South Asia, Air France – KLM, “The contest will help us strengthen our social media engagement and further create a deeper connect with our consumers. Also, as part of our CSR initiative, for every article received, Air France – KLM will donate “INR 100” to the NGO Smile Foundation”

Starting October 1, 2012, travel enthusiast will get a chance to write about their most memorable trip and share it via their Facebook or Twitter accounts with their friends and family. All they need to do is log on to the microsite www.diaryofatraveler.inand submit an article of 200-300 words on their most unforgettable trip.

Each week, the top five articles with the maximum votes will qualify to feature under “Chetan’s favorites”. The entries will be thereafter adjudged by Bhagat to draw a weekly winner who will get an autographed book by the author and others will win goodies from Air France.

The final winner of the contest will be announced in November and will get a chance to win two Premium Economy Class tickets on Air France to his/her dream destination on the Air France network.

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