Etihad still in love with F1

Abu Dhabi enjoys the big race spotlight

By Neelam Mathews / November 24, 2014

Etihad Airways has become the longest title sponsors in Formula One history through its recent extension of title sponsorship of the FORMULA 1 ABU DHABI GRAND PRIX . 

Sealing the deal..Etihad Airways chief James Hogan and F1 boss Bernie Ecclestone

The airline has been the title sponsor of the Middle East’s biggest sporting event since the inaugural race in 2009.

 

The airline has been the title sponsor of the Middle East’s biggest sporting event since the inaugural race in 2009.

The partnership extension was finalised between James Hogan, Etihad Airways’ president and chief executive, and Bernie Ecclestone, CEO of the Formula One group of companies.

Hogan said the event showcased the airline and Abu Dhabi "to a global audience of more than 500 million people". 

“The F1 event is now firmly established as one of the major highlights of the Formula 1 calendar, with Yas Marina Circuit as one of the world’s most advanced sporting venues."

Abu Dhabi is home to the world’s biggest indoor theme park, Ferrari World, while the Guggenheim Museum and the Louvre are both establishing facilities in the UAE c