Monday, September 2, 2013

SIA goes an extra mile- Kudos!

Posted by Neelam Mathews
Sept 2, 2013

Singapore Airlines has launched a brand new campaign today - 'The lengths we go to.'

In these times of service getting a backseat- this is refreshing for those who savor memories of airlines giving attention to people first.

The global campaign, which will run on television, print and digital platforms,turns the spotlight on the lengths to which the Airline goes to make every customer feel special. It is the culmination of a wide-ranging review which started a year ago, aimed at focusing the Airline’s marketing communications on the attributes that set it apart from the rest of the industry. Customers across different age, income and gender groups were interviewed as part of the review, which was conducted with creative agency TBWA, says SIA,

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