Friday, December 21, 2012

Dassault calendar goes retro - welcome back to the 60s!

Neelam Mathews
Dec 21, 2012

Dassault’s 2013 Falcon Calendar has been especially designed around the upcoming celebration of Falcons' 50th Anniversary. For this, the company turned to Wilfrid Buch, a talented artist who used as his inspiration, a variety of 1960s design motifs.

Calendar recipients will enjoy the series of vintage and avant-garde posters Buch created. In his mind, these are today's Falcons as they might have looked a half century ago. 
The zany graphics, atypical fonts, psychedelic lines, improbable color blends are all evocative of a world the media labeled the "jet age". “Yes, we admit to a healthy dose of nostalgia, as we conjure up the long path journeyed by our Falcons in five decades. And with Buch’s artistry, we acknowledge the strong value Dassault has always placed in creativity. And our obsession with pushing the limits, “ says Dassault.

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