Posted by- Neelam Mathews
Sept 21, 2011
Low-cost carrier bookings through the Amadeus system have increased by 21% in the first half of 2011. Amadeus says it has signed nine distribution agreements in 2011 with low-cost and hybrid carriers that improve travel agents’ access to the inventory, schedules and fares of the over 74 million seats sold annually by these nine airlines.
Recently, Amadeus signed distribution agreements with Air Arabia (Maroc), Air Méditerranée, flydubai, Porter Airlines and Vision Airlines. These airlines will now be bookable by travel agencies using the Amadeus system.
Airlines on the Amadeus system can improve margins by targeting higher yield business passengers and extending their reach into new segments - many low-cost carriers start distributing to travel agencies to pursue revenue growth,” said David Doctor, Director Airline and Travel Agency Distribution, Amadeus.
Two thirds of the international bookings of airlines on the Amadeus system are made by travel agencies and on average the yield per net booking is 66% higher in the travel agency channel than it is in the airline website.
“The easier it is for a travel agent to access a low-cost carrier’s content the higher booking volumes that LCC will attain,” Doctor added.