Sunday, July 24, 2011

Winning back hearts

Posted by- Neelam Mathews
July 24, 2011

Bahrain- based Gulf Air launched a local advertising campaign – Straight from the Heart - designed to win the hearts and minds of its customers it lost in recent months.
The documentary-stylecampaign will run across key commercial television networks, radio, online and billboards. 
“We wanted to break away from the traditional airline advertising in the region, which is either aspirational or promotionally driven; this ‘straight from the heart’ campaign engages with our audience directly and emotionally. We are the first airline in the region to run a testimonial campaign that features real people from various walks of life talking about their real experiences in their own words,” said Shehab Saeed, senior manager.
The ads feature representatives from across the airline’s  customer segments including children, business people and empty-nesters talking about why they fly Gulf Air and its importance to them.

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