Friday, July 21, 2017

Air India seeks to inject life into organization with mobile, social strategy

Neelam Mathews

NEW DELHI: National carrier Air India is pursuing a mobile, social strategy aimed at strengthening its interface with passengers.The airline, which has been battling negative perceptions for quite some time, last year introduced a mobile app that enables passengers to manage every step of their journey on their smart phone or tablet. Delivered by SITA, the so-called iTravel app serves as an appendage to Air India’s GDS-neutral next generation passenger service system, the SITA Horizon Passenger Management and Distribution solution. When Air India joined the Star Alliance in 2014, Horizon made the airline technically compliant with alliance requirements for reservations, departure control services, ticketing, e-commerce, loyalty, fares, and revenue integrity.“This new app is an extension of that relationship…opening up new opportunities in the fast-changing market here in India,” explained Maneesh Jaikrishna, VP for India a...Read on

No comments:

Post a Comment