Saturday, July 19, 2014

Is it Tata Airlines or its Corporate JeT?

Neelam Mathews
June 19, 2014

JRD might be smiling benevolently from where  he is resting. A picture released on twitter shows perhaps the very first look at India's Tata (Airlines) (Tata-SIA), the new name as it appears on the aircraft in blue and white colors? As somebody remarked: "Looks like their corporate jet colors." So unless they have bought an A320 as a corporate jet, this could be the new face of the airline.

The decision on the name - if it is so- is a move away from SIAs trend to brand its subsidiaries with names like SilkAir and Scoot. But then, Tata Airlines is no subsidiary! The branding is clear- you can identify it from as far as the eye can see. And history repeats itself, except that the choice of aircraft is different from the time the Tata's ran a postal service in the last century.

Congratulations, either way! We as Indian citizens have a lot of expectations. Hopefully, they won't be misplaced.

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