Neelam Mathews
Sept 26, 2012
So you think you can write? Prove
it! Air France has partnered with famous author Chetan Bhagat to launch an
online writer’s contest ‘Diary of a Traveler’.’
According
to Yeshwant Pawar, General Manager South Asia, Air France – KLM, “The contest
will help us strengthen our social media engagement and further create a deeper
connect with our consumers. Also, as part of our CSR initiative, for every article
received, Air France – KLM will donate “INR 100” to the NGO Smile Foundation”
Starting
October 1, 2012, travel enthusiast will get a chance to write about their most
memorable trip and share it via their Facebook or Twitter accounts with their
friends and family. All they need to do is log on to the microsite www.diaryofatraveler.inand
submit an article of 200-300 words on their most unforgettable trip.
Each
week, the top five articles with the maximum votes will qualify to feature
under “Chetan’s favorites”. The entries will be thereafter adjudged by Bhagat
to draw a weekly winner who will get an autographed book by the author and
others will win goodies from Air France.
The
final winner of the contest will be announced in November and will get a chance
to win two Premium Economy Class tickets on Air France to his/her dream
destination on the Air France network.
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