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Thursday, January 22, 2015
Embraer sees E2 as positioned to meet Asian passenger needs
SINGAPORE: As Asia-Pacific’s middle class continues to grow rapidly, and is projected to account for over 40% of global middle class spend by 2030, Embraer is positioning its re-engined E-Jet E2 family with new interiors as being an ideal fit to meet the needs of increasingly savvy passengers in the region.
“Consumers are highly brand driven and brands that lead the Asian market sit at the top end of the consumer curve. This [E2 cabin] represents an opportunity for airlines to position the exact image they wish to capture,” Embraer Commercial Aviation VP, Asia -Pacific Mark Dunnachie told RGN in Singapore.
Treated bamboo flooring
One can be forgiven for overlooking the subtleties in design of the E2 cabin; after all, it is becoming an increasingly common sight to see deeper overhead bins, slimline economy class seats and LED lighting on both new-design and refurbished aircraft. But look a little closer, and you’ll see there is much more than meets the eye in terms of modernity, modularity and ease in maintenance.
Designed by London-based PriestmanGoode – which also designed the first class cabins of Air France and Qatar Airways, and is presently giving a slick look to London’s new Tube – E2 is being pitched as an “interior design for a new generation,” with 40% larger overhead bin space that can accommodate “the road warrior’s wheelie bag and aspiring travelers’ backpack”, notes Dunnachie.
This is the only cabin designed for one carry-on per passenger, claims Embraer director of industry -----Read more on