Neelam Mathews
Dec 12, 2012
Bangkok Airways is further investing in technology to improve its passengers’ experience, confident the strategy will keep it ahead of the competition.
The airline recently renewed its technology partnership with Sabre Airline Solutions, extending its use of the SabreSonic Customer Sales and Service (CSS) system. It first signed a technology deal with Sabre in February 2003.
“Our immediate focus is on enhancing passenger experience and growing revenues, and we believe one of the key ways to achieve this is through airline retailing. We have been impressed with SabreSonic CSS’ latest merchandising capabilities – using industry recognized capabilities such as ATPCO OC Optional Services and Electronic Miscellaneous Document (EMD) fulfillment together with inventory controls, diverse shopping and reporting analytics. Sabre’s expertise and technology will continue to take us to the next level of growth,” said Prote Setsuwan, vice president of Marketing, Bangkok Airways.
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